Search Engine Optimization Tutorial on WordPress

WordPress SEO: Search Engine Optimization Tutorial

WordPress Search engine optimization starts with an understanding how Google will rank. Content ranks because it meets certain guidelines and we’ll cover some of that in thiS video today.

What is SEO?

WordPress: SEO stands for search engine optimization and it is the process of optimizing or designing your website to be found on search engines like Google, Yahoo, Bing, and YouTube but there are others- like Ask, AOL, mywebsearch and others. These other sites don’t really matter bc Google/YouTube is 67.5% of all searches with Bing at 18.4 and Yahoo at 10.3%

People who do SEO are often called “SEO’s”

How search benefits your business: Google processes over 3.5 billion searches every day from ordinary people looking for answers to questions like “who shot Lincoln” to “where do I find a good website designer in San Diego.” Your job as a business owner is to optimize your web site so that when people ask questions relevant to your business you are sure to be found on the Search Engine Ranking Page or SERP.

SERPS are the results pages and if your website ranks on the SERPs then users can click on your web page, find your email, and description these pages can look different and show different results based on what search engine you are using and what you are searching for. So if you’re searching for a product, you may see a carousel with shopping results.

Keywords: are the words, phrases, sentences, and other data that people actually type into the search engine query box. You can imagine that with billions of people using Google everyday that a ton of variety of keywords can be typed in for the same service.

For example- if someone is looking for someone to design their website, they might type in “website designers in San Diego” or “web design san diego” or “local web site designers” what Google tries to do is group these keywords into families and organize each family in order based on what group of words get the most searches. As an SEO, your job is to discover which keywords are best for your business and to use those words in your website.

Metadata are the words that are used “behind the scenes” on your web pages. Most commonly used are your meta

Traffic: traffic is the amount of people that come to your website. There are two kinds of traffic- qualified and unqualified. Qualified traffic are people who are legitimately looking for your services while unqualified traffic are marketers looking to sell you things and other people who clicked on your site by mistake.

Rank: Relevancy. Relevancy is about creating a mutually beneficial relationship between the words that a person is typing into google and the web page you are trying to rank on Google. Google assumes that the more relevant your web page is, the more people will click on it.

Your website has to be able to show Google it is relevant by using keywords on the page, in the image titles, and in the metadata.

How to measure SEO: where you rank on the search engines Google, Yahoo, Bing, YouTube. That’s the bottom line. SEO is not measured by how much traffic you are getting to your page or how many people actually buy or sign up for whatever it is you’re offering. Those things are super SUPER important YES- but not part of the realm of SEO. Those things are part of what’s called Search Engine Marketing which monitors your web page performance after it ranks on the search engine.

SEO Tutorial for Beginners

SEO Tutorial for Beginners

SEO tutorial for beginners explains how to search engine optimize a web site for higher Google ranking results. This video will teach you easy SEO search engine optimization techniques to use for your own website optimization.

This video lesson details step by step instructions for achieving better Google organic ranking results for any type of website. Also, the importance of adhering to on page search engine optimization elements and particularly focusing on web site structure and its importance in SEO.

SEO 101

This search engine optimization lesson for beginners thoroughly explains on page SEO elements such as HTML file names, web page Meta Data, image names and landing page copy writing and how to create content for users with clean and logical navigation structure on web pages for improving overall usability and website performance in SERP’s (search engine results page)

All web sites that want to market their websites on internet can learn tips and tricks by watching this video tutorial on SEO because search engine optimization industry is an important part of all online businesses. Learning to tap in to the market dominance of search engines like Google, Yahoo and Bing can increase your return on investment (ROI). To study about Google rankings and webmaster guidelines on search engine optimization visit this site.

As outlined in the video session, you can and should also create Google webmaster tools account because Google webmaster tool allows you to submit your website for Google to index your webpages and also, it has features such as HTML improvements.

XML sitemaps allow you to direct user agents like Googlebot to crawl and index your webpages. Conversion optimization is also part of any successful website that drives targeted web traffic, that is improving your conversion rates can be achieved by making incremental changes to your web page content and its message and conducting A B testing should be on your to do list.

How does SEO work?

What is Search Engine Optimization/SEO and How does it work?

This video explains everything a beginner needs to know about SEO in a fast and uncomplicated discussion. Here is a screenshot of a part wherein the video discusses about search engine and how ranking is very important to sites.

 

what is seo?

 

 

Beginner’s Guide to SEO

 

For those beginners out there who want to know more about Search Engine Optimization:

This video are going to show you the principles of SEO and help to promote your website within Google and the other Internet search engines.

Here’s a screenshot of a part of the video that could really inspire everyone: SEO for Beginners

“Anyone can do SEO!”

 

Step by Step Guide to Basic SEO

Learning basic SEO is not difficult and time consuming. If you educate yourself on the basics it’s going to be so much easy to make profit online. No SEO means no visitors from search engines so start doing SEO now. If your website is new you will have to be patient for results. Watch the video above for a Step by Step Guide to Basic SEO.

Here are some more basic steps to do:

Basic SEO steps

 

10 Minute SEO Guide

Maile Ohye from Google advises your startup as if she had only 10 minutes as your SEO consultant.

This video covers many common areas that web site owners might consider optimizing. And in this video you will learn about SEO tips and things to avoid.

Screenshot of Maile Ohye explaining about website ranking:

SEO FOR STARTUPS

Search Engine Optimization: Get More Traffic To Your Website

Optimizing your site for the search engines can be smart, but there are right and wrong ways to go about it.

Pick a domain name which has your chosen keywords. This will make your site’s content. Not everybody will come to your website from the advertisements, many will come from product searches.

Learn what kind of experience they have. You also need to be aware of any risks to make an educated hiring decision.

If you are making a URL name for another page, you should keep in mind that search engine spiders can not identify dynamic language and session id names. This confuses search engines a great deal, especially if keywords are not incorporated.

Search Engines

Once you have discovered the right key phrases for your website, use them in the title of your web page. Your title should be attention-grabbing and relevant to your content, but choose carefully, so that it makes a solid first impression when people see it in search engine results. This ensures that you get hits based on because it best fits what the search engine user typed in.

Use descriptive title tag to make sure that the search engines can easily find and read your content. Your title tag should be 60 characters or less, as this is the limit of the majority of search engines. They will also tend to give less weight to terms after that point.

Add a site directory if you want to get more traffic. This will make all of your webpages together.

A site map is an important tool; remember your keywords included should be created. Site maps are excellent navigational tools as well as helpful for both search engine optimization.

The publicity given from these services will increase of website traffic. Always take advantage of a completely free venues for your publicity.

The keywords in the title tag are the most important for search engine purposes. And don’t forget to ask for an expert to help with SEO Consulting, that would be great if you are expecting 100% real results.

Keyword Stemming

Use plurals and longer forms of keywords to generate more search engine hits. Keyword stemming is a tool used by a variety of search engines. For example, if your keyword is “accountant, then any searches for “accountants” or “accounting” may not have your site listed in the results. If you are using a search engine that uses keyword stemming, then your site will be included in the searches that include the shorter form of the word as well.

Don’t just make a wall of links on a single page without any context. Blend them into the other content on your page. Pages with only links tend to be ranked poorly by search engines.

Social media websites have a very important role to play in the search engine optimization.

If using a shared server, ensure that no banned sites are on your proxy. If your IP is the same or similar to one on a spam blacklist, it will have a negative impact on your search engine ratings, or in some cases not indexed at all.

Search engine optimization takes time and consistency. It is a natural to want to see results immediately. You have to remember that building a presence requires hard work and dedication.

A quick way to give your search engine ranking with little effort is to buy an already established domain name. Search engines place a higher value on domain names that have been around for more than two years old.

A good strategy is placing your keyword two times in the first paragraph. After the first paragraph, you should try and scatter your keywords throughout the following 200 words, without it becoming noticeable or redundant.

Search engines can be quite useful in increasing the number of visitors to your site seen. Making your website spider friendly is imperative for success. Spiders are not able to “read” pictures, so you need to have text tags for every image on your site. Be sure to utilize descriptions that is rich with keywords.

If you don’t monitor your page standings then you will not know if your seo efforts in SEO are paying off. You can use the Google toolbar to check your site’s rank.

Make sure that you have a single page about one keyword phrase. By narrowing down on a singular topic, your content is improved and your readers will not only enjoy it, but will return often. Having loyal customer base always be better than being at the top of the search engine results page.

Search Engine

Search engine optimization — or SEO — is simply a core online marketing concept. This is the technique of using keywords in your site content in order to promote better search engine rank. This will lead more people to the site who are interested in your site.

Your page ranks higher if a person stays longer on your site.

As you read earlier, some search engine optimization techniques are better than others. The aforementioned tips should help you make the most out of search engine optimization.