Search Engine Optimization Trends, Strategies, Tactics

Search Engine Optimization Trends, Strategies, Tactics

1.Knowledge Graph will expand, but experience major result fluctuations,  disabling editing capabilities, all of that entity data will be transferred to Wikipedia’s Wikidata. If Wikidata’s policy guidelines are as strictly monitored as Wikipedia’s, we may see some previous Knowledge Graph results start to drop out of Google’s search results.

2.Penguin and Panda will become fabric of algorithm – Google mentioned that larger “updates” we’re used to seeing will discontinue, which hints at Penguin becoming much more integrated into Google’s overarching algorithm. We suggest taking a more “content marketing” approach with your SEO efforts by avoiding spammy link practices and building great content that users will want to share naturally.

3.Mobile-friendly sites will become more important – Google now shows a “mobile-friendly website” label inBest SEO Tactics, Strategy mobile search results, and has been improving their support for mobile by expanding their Mobile Search Help section. They also recently started sending out mobile ranking demotion notifications to webmasters, which hints at the upcoming importance of mobile-friendly websites. If you plan to do a site redesign in 2015, now is the time to integrate mobile optimization and consider using responsive web design.

4.Local results will become more tied into Traditional search results – Google “Pigeon” improves distance and location factors for local search queries, and we expect local results show up for more search queries. If your website has local content, we suggest optimizing for local keywords. Additionally, verify your Google+ Local listings and encourage customers to leave reviews to improve your local rankings.

5.Image search will become more sophisticated – with Google’s recent updates to allowing CDN-hosted images to be optimized for Google News, we can expect to see this happen for Google’s universal search as well. If you host your images on a CDN, we encourage you to optimize your alt tags in preparation for image search improvements in Google.

 

10 thoughts on “Search Engine Optimization Trends, Strategies, Tactics

  1. Elite SEM says:

    SEO in 2015 – Search Engine Optimization Trends, Strategies, Tactics
    https://www.youtube.com/watch?v=WXFdSdrbuXg #seo #2015 

  2. Tony Edward says:

    SEO in 2015 – Search Engine Optimization Trends, Strategies, Tactics
    https://www.youtube.com/watch?v=WXFdSdrbuXg #seo #2015

  3. Daniel Eng says:

    Crush the competition by getting a head start on the SEO trends of 2015

  4. Isabella Campbell says:

    Guys sound is really bad…makes it hard to listen to….I had to stop the
    video as it sounds tinny on my phone. Good info what I did manage to listen
    to

  5. wisnu haryo yudhanto says:

    improve your audio please…

  6. Ģirts Kizenbahs says:

    If audio has audio seo, this video will get most worst seo ranking

  7. Charlie Sill says:

    Too much room reflection to enjoy your video. get some sound dampening in a
    quieter room and use lapel lavaliere mics if you can. thanks guys!

  8. firefox ites says:

    nice work.. SEO is an effective way to keep your online business alive..

    http://www.firefoxitesservices.com/search-engine-optimization.html

  9. Ted Steranko says:

    I had a hard time hearing this video due to the echo in that room. The
    text you included was helpful.

  10. Jin Park says:

    The contents are very nice however audio quality is bad~

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