How To Select The Best SEO Company
Marketing your business has never been easier. Search engine optimization (SEO) when done correctly provides a targeted stream of potential customers without having to directly pay for any of the traffic. However, when done poorly SEO can absolutely destroy your website ranking. Therefore, it is important to select the best SEO company available to help achieve search engine dominance.
There are several things that you need to look for when hiring an SEO company. The first thing you want to look for is the amount of experience that it has. The Google algorithm has changed quite markedly in the years since the company launched its service. Those that have witnessed the multiple changes and the activities that prompted them have an edge over people who have just gotten into the business the past several years. This experience can allow one to anticipate changes and avoid activities that are likely to get their clients’ sites in trouble.
One of the fastest ways to kill your traffic is to use what are referred to as “black hat” techniques. These techniques often take advantage of very temporary loopholes or spammy non-natural links to get a ranking quickly. Black hat SEO does work. However, these techniques are much easier for Google to detect. A site might rank for a couple of months, and then have its ranking destroyed as Google de-indexes the site after it is flagged for gaming the system. As a result, it is imperative that you avoid any SEO companies which attempt to use these techniques.
You want to hire a consultant that takes the long view on the rankings process. Ideally they should strive to gradually improve your ranking by making the backlinks increase at a velocity that looks natural. It might take three to six months to get to the top of the search engine results, but that ranking will be much stickier than if it was done with a link velocity that accelerates too suddenly. Avoid SEO vendors who tell you that they can get you a ranking overnight, and stick to those who emphasize the long-term sustainable approach outlined here.
It is also important to get a sense of how many sites that a given SEO agency works on. The reason is that it is much easier to analyze subtle changes to the algorithm if you have a large data set to look at. An SEO firm that only works on 10 or 20 sites is not going to have the statistical sample to be able to truly isolate how the algorithm is changing. On the other hand, an agency that manages hundreds or thousands of sites can probably detect changes relatively quickly and conduct experiments to isolate the factors that are influencing the results.
Your search engine ranking is one of the most valuable assets you can have. You need to invest in it. You also need to protect it from any adverse Google penalties. By doing your due diligence to hire the right SEO company, you can achieve the long term top ranking that your business deserves.