What is Search Engine Optimization? This video explains the basics of SEO in less than two minutes. Basically, SEO is a series of methods to get your web page to the first page of the search engines (e.g. page one of Google) for keywords and keyword phrases people are searching for when they are looking for the information, products and/or services you provide. Effective SEO is getting found when people are searching for products and services they are ready to buy, not just browse or research.
SEO has two main components: on-page SEO and off-page SEO. On-page SEO refers to the things you have direct control over: your domain name, title, page content, meta data, alt-tags, text, video, images and more. Off-page SEO refers to the things you don’t necessarily have direct control over, because it takes place off of your website. This is mostly backlinks and social sharing.
SEO can help your business by helping you get found by prospective customers when they are looking for products and services you offer. It can help you increase your website traffic and bring targeted visitors to your site to help increase your sales. But be careful – there are a lot of unethical companies out there. Some sell the dream and collect your money without providing the service. Others use “black hat” SEO techniques that can harm your website’s rankings in Google and other search engines.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. This is a great video that will help you to understand more about SEO in a very simple and quick way. Here’s an informative screenshot of the video:
Search Engine Optimization Tutorial: Keyword Research
Keyword Research Tutorial, today we will be discussing how to find the best keywords; which is the main ingredient in any search engine optimization recipe. I have created a keyword research tutorial cheat sheet together keyword research tutorial and we will be going to Google to search some additional information based on those notes. In order to understand the concept of this keyword research tutorial I recommend starting with the basics.
Before starting your this keyword research tutorial; what I always recommend is opening up notepad because you can save your information in a text file. Having the text file save to your PC (or Mac) will allow you to go back and have the information from this keyword research tutorial saved. What I want to mention here is I will be using the words main keyword phrase quite frequently in this training. To prevent any confusion in this keyword research tutorial for SEO newbies or beginners let me explain what a main keyword phrase in its. A key word is a single word; a keyword phrase is two or more keywords together. For example: Amazon is a key word, Amazon Seo training is a keyword phrase. So when you think about it this way why main idea was Amazon because I do teach Amazon search engine optimization but I had to get more detailed because I did not want people searching for Amazon to find me. In this keyword research tutorial I will refer to concentration or more detailed search. I wanted people searching Amazon SEO find me very and what we call this is key word concentration.
The importance of this keyword research tutorial is being more specific when choosing keyword phrases. Taking a broad key word and being more specific is the same as keyword concentration. When I started researching for the Guru Status for Amazon training, I knew my subjects was about Amazon. So I knew I had to refine the search results to be more specific to what exactly I was offering. That is the basis on what I am teaching in this keyword research tutorial. My intention for researching was two specifically target people looking to learn Seo for Amazon. And that is how I came up my ending results of Amazon Seo training as my main keyword phrase. Choosing your main keywords can be the hardest or the easiest as you go through in search engine optimization. The most important ingredient in search engine optimization is keyword research tutorial.
Learning basic SEO is not difficult and time consuming. If you educate yourself on the basics it’s going to be so much easy to make profit online. No SEO means no visitors from search engines so start doing SEO now. If your website is new you will have to be patient for results. Watch the video above for a Step by Step Guide to Basic SEO.