What Is Search Engine Optimization?
What is Search Engine Optimization? This video explains the basics of SEO in less than two minutes. Basically, SEO is a series of methods to get your web page to the first page of the search engines (e.g. page one of Google) for keywords and keyword phrases people are searching for when they are looking for the information, products and/or services you provide. Effective SEO is getting found when people are searching for products and services they are ready to buy, not just browse or research.
SEO has two main components: on-page SEO and off-page SEO. On-page SEO refers to the things you have direct control over: your domain name, title, page content, meta data, alt-tags, text, video, images and more. Off-page SEO refers to the things you don’t necessarily have direct control over, because it takes place off of your website. This is mostly backlinks and social sharing.
SEO can help your business by helping you get found by prospective customers when they are looking for products and services you offer. It can help you increase your website traffic and bring targeted visitors to your site to help increase your sales. But be careful – there are a lot of unethical companies out there. Some sell the dream and collect your money without providing the service. Others use “black hat” SEO techniques that can harm your website’s rankings in Google and other search engines.