Search Engine Optimization Tutorial on WordPress

WordPress SEO: Search Engine Optimization Tutorial

WordPress Search engine optimization starts with an understanding how Google will rank. Content ranks because it meets certain guidelines and we’ll cover some of that in thiS video today.

What is SEO?

WordPress: SEO stands for search engine optimization and it is the process of optimizing or designing your website to be found on search engines like Google, Yahoo, Bing, and YouTube but there are others- like Ask, AOL, mywebsearch and others. These other sites don’t really matter bc Google/YouTube is 67.5% of all searches with Bing at 18.4 and Yahoo at 10.3%

People who do SEO are often called “SEO’s”

How search benefits your business: Google processes over 3.5 billion searches every day from ordinary people looking for answers to questions like “who shot Lincoln” to “where do I find a good website designer in San Diego.” Your job as a business owner is to optimize your web site so that when people ask questions relevant to your business you are sure to be found on the Search Engine Ranking Page or SERP.

SERPS are the results pages and if your website ranks on the SERPs then users can click on your web page, find your email, and description these pages can look different and show different results based on what search engine you are using and what you are searching for. So if you’re searching for a product, you may see a carousel with shopping results.

Keywords: are the words, phrases, sentences, and other data that people actually type into the search engine query box. You can imagine that with billions of people using Google everyday that a ton of variety of keywords can be typed in for the same service.

For example- if someone is looking for someone to design their website, they might type in “website designers in San Diego” or “web design san diego” or “local web site designers” what Google tries to do is group these keywords into families and organize each family in order based on what group of words get the most searches. As an SEO, your job is to discover which keywords are best for your business and to use those words in your website.

Metadata are the words that are used “behind the scenes” on your web pages. Most commonly used are your meta

Traffic: traffic is the amount of people that come to your website. There are two kinds of traffic- qualified and unqualified. Qualified traffic are people who are legitimately looking for your services while unqualified traffic are marketers looking to sell you things and other people who clicked on your site by mistake.

Rank: Relevancy. Relevancy is about creating a mutually beneficial relationship between the words that a person is typing into google and the web page you are trying to rank on Google. Google assumes that the more relevant your web page is, the more people will click on it.

Your website has to be able to show Google it is relevant by using keywords on the page, in the image titles, and in the metadata.

How to measure SEO: where you rank on the search engines Google, Yahoo, Bing, YouTube. That’s the bottom line. SEO is not measured by how much traffic you are getting to your page or how many people actually buy or sign up for whatever it is you’re offering. Those things are super SUPER important YES- but not part of the realm of SEO. Those things are part of what’s called Search Engine Marketing which monitors your web page performance after it ranks on the search engine.

12 thoughts on “Search Engine Optimization Tutorial on WordPress

  1. Mark Dunne says:

    Hi Owen, Nice opener. Ive been watching your videos in tandem with my own
    new website project all the way over here in Ireland. I’m doing well with
    the Silo-ing and keyword research hope you’ll be able to run over Analytics
    a bit in this series. Keep up the great work. #rockstarvids

  2. Randy Parsley says:

    Great Hook! Good info! thanks.

  3. Mysterious Developments says:

    You came up when I searched “WordPress SEO 2015″

  4. Up Close Home Inspection says:

    Googling SEO tutorial was how I landed here. Hope to learn a lot! Thanks!

  5. Yogesh Singh says:

    Your opening line was superb and instantly subscribed after listening it.

  6. Michael Becker says:

    Thanks for the video.

    I searched for: wordpress search engine optimization (from Germany)

  7. Connor Boyett says:

    Awesome videos! Need to learn about SEO bad for my Student
    Athlete/Fitness/Heath blog! CaptainAthlete.com

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  9. Awesome site, great info.

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  11. Some really fantastic articles on this site, thanks for contribution. “We are always in search of the redeeming formula, the crystallizing thought.” by Etty Hillesum.

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